Why this check matters
Market metrics describe discovery, not outcomes.
A casino interface rewards speed. A useful protocol slows the decision long enough to capture the field that changes legality, cost or recourse.
Run the protocol
Ask: Is this demand, shelf position or brand coverage? Record the answer, source, date, currency and jurisdiction where relevant.
Then complete: Name the metric; Name date and geography; Do not predict wins; Separate Realz availability. If promotion copy and terms disagree, keep both records and treat the stricter condition as unresolved.
What a pass means
A pass is not an endorsement. It means the required fields are present, internally consistent and attached to a responsible entity. Missing data remains a finding.
Reader checklist
- Name the metric
- Name date and geography
- Do not predict wins
- Separate Realz availability